Internet marketing or online advertising is the marketing of products and services on the internet. Following are used for internet marketing:
- Banner Advertising
- Search Engine Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
Banner Advertising: This type of online marketing is done by embedment of an advertisement on a web page of other site. The main purpose of web banner is to link traffic to the website of an advertiser.
Search Engine Marketing (SEM): This type of web marketing involves promotion of a website through increment of its visibility in search engine result pages (SERPs). SEM is achieved through Search Engine Optimization (SEO) and Pay Per Click (PPC) listings.
Email Marketing: It is achieved through email in which sender sends a business message to its actual and potential customers which may be about its company or company’s products and services. It is done to create brand awareness or loyalty towards one’s company or its products and services.
Social Media Marketing: It is done to gain traffic to one’s website through social media websites. This type of web marketing has become very popular today.
Affiliate Marketing: It is a performance-based marketing and it is achieved through affiliates. In this type of marketing, affiliates are awarded with cash or gifts by business when they brought visitors to website of a business.