“Paid and persuasive form of communication is known as Advertising”. Advertising uses nonpersonal media (mass media) – as well as personal media (interactive media) – to reach broad audiences to connect an identified sponsor with a target audience. The objective of advertising should be units sold.
As mass media, interactive media and sponsor are related terms to advertising; therefore, these are defined below:
1. Mass Media: Means of public communication for reaching a large Examples of mass media are radio, television, newspaper etc.
2. Interactive Media: Media that permits two-way communication such as a telephone call or e-mail message.
3. Sponsor: A person or organization who pays (in part or in full), the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during that activity or event.