What Is Advertising?

what-is-advertising

“Paid and persuasive form of communication is known as Advertising”. Advertising uses nonpersonal media (mass media) – as well as personal media (interactive media) – to reach broad audiences to connect an identified sponsor with a target audience. The objective of advertising should be units sold.

As mass media, interactive media and sponsor are related terms to advertising; therefore, these are defined below:

1. Mass Media: Means of public communication for reaching a large  Examples of mass media are radio, television, newspaper etc.

2. Interactive Media: Media that permits two-way communication such as a telephone call or e-mail message.

3. Sponsor: A person or organization who pays (in part or in full), the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during that activity or event. 

Advertisements

About ibrahimsaleem

Ibrahim Saleem is a highly skilled professional who is well-versed with Web Content Writing and Client Relationship Management. He is an MBA in Marketing and is very well familiar with the terms associated with business. He is a man with positive attitude who does not like to miss opportunities.
This entry was posted in Advertising and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s