What Is Advertising?


“Paid and persuasive form of communication is known as Advertising”. Advertising uses nonpersonal media (mass media) – as well as personal media (interactive media) – to reach broad audiences to connect an identified sponsor with a target audience. The objective of advertising should be units sold.

As mass media, interactive media and sponsor are related terms to advertising; therefore, these are defined below:

1. Mass Media: Means of public communication for reaching a large  Examples of mass media are radio, television, newspaper etc.

2. Interactive Media: Media that permits two-way communication such as a telephone call or e-mail message.

3. Sponsor: A person or organization who pays (in part or in full), the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during that activity or event. 


About ibrahimsaleem

Ibrahim Saleem is a highly skilled professional who is well-versed with Web Content Writing and Client Relationship Management. He is an MBA in Marketing and is very well familiar with the terms associated with business. He is a man with positive attitude who does not like to miss opportunities.
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