Category Archives: Business Communication

What Makes A Tagline Stand Out?

Tagline is a reiterated phrase that identifies a particular business. It is a part of branding and provides any business the opportunity to communicate effectively with its customers. A tagline should be created by keeping following 4 things in minds: … Continue reading

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Communication and the Communication Process

What is Communication? “Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning is called Communication”. Understanding the Communication Process: Following figure represents the communication process: … Continue reading

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